在新媒体异军突起的情况下,电视民生新闻的客观性已成为电视新闻报道健康发展的底线,也是未来发展的关键环节之一,值得民生新闻工作者的高度重视。然而,部分记者由于缺乏对民生新闻采访工作客观性的认识,从而导致了电视民生新闻报道在真实性与可靠性方面都存在着一定的欠缺,严重制约着我国电视民生新闻事业的发展。因此,本文通过采访理念、对象与内容三方面,对于如何把握电视民生新闻报道的客观性展开了探索与讨论。 With the sudden emergence of new media, the objectivity of television livelihood news has become the bottom line for the healthy development of television news reports and one of the key links in the future development. It is worth the attention of people’s livelihood journalists. However, some journalists lack of understanding of the objectivity of people’s livelihood news interviews, which leads to the lack of authenticity and reliability of news reports on livelihood of the TV industry, seriously restricting the development of China’s livelihood television news industry. Therefore, this article explores and discusses how to grasp the objectivity of the news reports about livelihood of the people through interviewing concepts, objects and contents.