论文部分内容阅读
文化产业园作为文化产业发展过程中必不可少的内容,是建立在创意经济及相关产业初步发展基础上的高级产业集聚形态,主要通过创意主题来表达其核心文化内容。为了获得大众认同,创意主题往往使大众审美与现代消费意识紧密相连。本文尝试对文化产业园创意主题的品牌塑造做出探索,对当前文化产业园创意主题的建构及传播具有重要意义。
As an indispensable part in the development of cultural industry, the cultural industrial park is a form of high-level industrial agglomeration based on the preliminary development of creative economy and related industries. Its core cultural contents are mainly expressed through creative themes. In order to gain public approval, the creative theme tends to closely connect the public aesthetic with the modern consumer awareness. This article attempts to explore the brand building of the creative theme of the cultural industry park, which is of great significance to the construction and dissemination of the creative theme of the current cultural industry park.