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面对增长的媒体注册人群和媒体对北京奥运会超高的关注度,北京奥组委在筹备早期于2004年6月成立媒体运行部,基于主办国合同条款,根据国际奥委会媒体技术指南的具体要求和奥运会国际惯例,建立了北京奥运会媒体运行组织体系。媒体运行的相关情况与各国媒体进行奥运赛事报道息息相关。根据现代媒体的传播手段和行为模式的不同,媒体运行可细分为两大领域,新闻和广播电视,北京奥组委媒体运行部负责新闻运行和广播电视运行的协调,为加大对广播电视的统一协调力
Faced with the growing media attention of the media registered people and the media for the Beijing Olympic Games, BOCOG set up a media operation department in early June 2004. Based on the terms of the host country’s contract, according to the IOC Media Technical Guidelines Specific requirements and the Olympic Games international conventions, the establishment of the Beijing Olympic Games media organization system. Relevant information about the operation of the media is closely related to media coverage of Olympic events in various countries. According to the different ways of modern media and modes of conduct, the media operation can be divided into two major areas: news and radio and television. The media operation department of BOCOG is responsible for the coordination of news operation and radio and television operation. In order to increase the coverage of radio and television The unity of coordination