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中小企业是推动国民经济发展、构造市场经济主体、促进社会稳定的基础力量。目前,我国中小企业已超过800万家,约占全国企业总数的99%,中小型工业企业在全国工业总产值和实现利税中的比重分别为60%和40%左右,其提供的就业岗位约占全国就业总数的75%。因此,高度重视和发展中小企业,摆脱中小企业的发展瓶颈,不断拓展发展企业新空间,大力开拓和巩固市场,提高市场竞争优势,成为中小企业目前最迫切的问题。本文将主要从中小企业技术创新、市场营销创新两个维度及其互动的角度进行研究,试探讨两者及其对推动中小企业发展的重要作用。
Small and medium-sized enterprises are the basic force for promoting national economic development, constructing the main body of market economy and promoting social stability. At present, there are more than 8 million small and medium enterprises in our country, accounting for about 99% of the total number of enterprises in the country. The proportion of small and medium-sized industrial enterprises in the total industrial output value and realized profits and taxes in the country is 60% and 40%, respectively, Accounting for 75% of the total employment in the country. Therefore, attaching great importance to and developing small and medium-sized enterprises, getting rid of the bottlenecks in the development of small and medium-sized enterprises, and constantly expanding new space for enterprise development, vigorously developing and consolidating markets and enhancing their market competitive advantages have become the most urgent problems for small and medium-sized enterprises at present. This article will mainly study from the perspectives of technological innovation and marketing innovation of SMEs and their interactive perspectives, trying to explore the two and their important role in promoting the development of SMEs.