解释水平理论作为一种纯社会认知理论,在广告心理学领域有着广泛的应用。心理距离的远近、解释水平的高低,在广告宣传推广中影响着受者的消费感知和消费决策。本文主要探讨解释水平理论在这一领域的具体应用,并尝试为其他可能的应用领域指出方向。 As a pure social cognition theory, level theory has a wide range of applications in the field of advertising psychology. The distance of psychological distance, explain the level of the level, in the advertising promotion affect the recipient’s consumer perception and consumer decision-making. This article focuses on explaining the concrete application of level theory in this area and attempts to point out the directions for other possible fields of application.