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媒介作为信息传播的一个主要渠道,在不断地传递信息和自身发展的过程中,形成了独具特色的媒介文化,并对社会产生了广泛影响。媒介文化在“构建和谐社会”这一重要历史课题中担任着重要角色,它强调媒介应充分尊重客观现实,满足受众知情权和话语权,健全新闻传播机制,形成与社会主流文化相互促进的良好关系。
As a main channel for the dissemination of information, the media has formed a unique media culture and has had a wide-ranging impact on society in the process of continuously transmitting information and self-development. Media culture plays an important role in this important historical issue of “building a harmonious society.” It stresses that the media should fully respect the objective reality, satisfy the audience’s right to know and the right to speak, improve the mechanism of news media and promote mutual promotion with the mainstream culture of the society Good relationship.