澳宝是“一分钟焗油”的原创者,凭着这个创新的产品概念取得了空前的成功。但在2003年底,澳宝遇到了最强劲的对手——飘柔全新推出的“一分钟焗油精华”。面对这个“巨无霸”对手,经过我们缜密的市场分析,旭日认为“原创”、“专业”就是澳宝与竞争者之间最大的差异,也是澳宝重夺市场王座的最有力武器。由此,“专业焗油,源自澳宝”的核心诉求就顺理成章地出来了。 Opal, the creator of One Minute Oil, has achieved unprecedented success with this innovative product concept. However, at the end of 2003, Opal encountered the most powerful rival - Rejoice launched a new “one minute oil essence.” The face of this “giant” opponent, through our careful market analysis, the rising sun that “original”, “professional” is the largest difference between Opal and competitors, is the OPPO regain market throne the most powerful weapon. As a result, the "professional hot oil, O Po from the core demands of the logical come out.