随着电子信息化技术的日益发展,立体媒体的信息量和实效性远远超过平面纸媒,使得平面纸媒曾经“媒介之王”的地位受到严重挑战。在纸媒整体受到冲击的大环境下,报刊时评应充分发挥自身优点,克服自身缺点,通过评论的深度和高质量、观点的鲜明和尖锐、内容的权威性和贴近读者,保存习惯的便利等方面实现创新,从而拉动平面纸媒的正面生存空间,成为提升媒体品位,打造传媒竞争力的力点之一。 With the development of electronic information technology, the amount of information and effectiveness of stereoscopic media far exceeds that of planar media, which makes the status of “flat media” a “media king” seriously challenged. Under the environment of the impact of paper media as a whole, the evaluation of newspapers and periodicals should give full play to its own advantages, overcome its own shortcomings, and through the depth and quality of comments, the sharpness and sharpness of opinions, the authority of the content, the convenience to the readers and the preservation of habits To achieve innovation, thus driving the positive plane print media living space, to enhance media quality, to create one of the strengths of the media competition.