什么是品牌?品牌的内涵是什么?国务院参事郎志正首先引用温家宝总理的一段话:“拥有品牌的多少,是一个国家经济实力的象征,是一个民族素质的表现。我国要从实现国家繁荣昌盛和民族伟大复兴的战略出发,加快培育更多世界级的企业和世界级的品牌。” What is the brand? What is the connotation of the brand? State Department counselor Lang Zhizheng first quoted Premier Wen Jiabao, saying: “How many brands, is a symbol of a country’s economic strength, is a manifestation of national quality of our country from the realization of national prosperity And the strategy of national rejuvenation to accelerate the development of more world-class enterprises and world-class brands. ”