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品牌是市场经济发展和市场竞争的必然产物,是企业赢得市场的利刃。在物业管理竞争日趋激烈的今天,创名牌企业、建优秀物业管理小区,已成为我国物业管理企业的追求目标和努力方向。品牌物业管理企业就像商海中的“灯塔”,体现出一种强大的信任和效益,是一种无形的资产和力量。一流的物业配以一流的管理服务,通过服务构筑起一个有利于人与人之间沟通,人与自然和谐,人与文化融通的居住环境。因而,名牌物业管理将受到消费者的青睐。本期《,中国物业管理》杂志“专题聚焦”栏目特别推出物业管理企业品牌建设专题,邀请业界有关人士参与讨论和交流,希望给行业以借鉴。
Brand is the inevitable product of market economy development and market competition, which is the sharp edge for enterprises to win the market. In the increasingly fierce competition in property management today, a brand-name enterprises, building outstanding property management community, property management companies in China has become the pursuit of goals and efforts. Brand property management companies like the sea lighthouse, reflecting a strong trust and effectiveness, is an intangible asset and strength. First-class property coupled with first-class management services, through services to build a conducive to communication between people, harmony between man and nature, human and cultural integration of living environment. Therefore, brand-name property management will be consumers. This issue, “China Property Management” magazine “focused” column launched a special property management company brand building topics, invited industry stakeholders involved in the discussion and exchange, hoping to learn from the industry.