论文部分内容阅读
在传媒技术日新月异的强大推动下,传统媒体在内容采集、生产流程、技术介质、传播渠道等各个方面,都面临着迫在眉睫的变革压力。相较于BAT、今日头条、1点资讯等新兴媒体,技术是传统媒体的短板,而内容则是优势。要切实地做到占领并守住舆论制高点,党报集团必须在坚持正确舆论导向的基本前提下,充分运用新技术新应用,把短板补齐,把优势拉长,使网上、网下两个舆论场同频共振、
Driven by the ever-changing media technology, traditional media are under imminent pressure of change in content acquisition, production processes, technical media and communication channels. Compared to BAT, today’s headlines, 1:00 news and other emerging media, technology is the shortcomings of traditional media, and content is the advantage. To effectively seize and hold the high ground of public opinion, Party newspapers and conglomerates must make full use of the new applications of new technologies and make up for the shortcomings and lengthen the advantages under the basic premise of upholding the correct orientation of public opinion so that the two media Field with the frequency resonance,