案例中公司和老张的关系,从专业的角度讲就是供应商和大客户的关系。大客户在供应商的客户关系中一直占据重要地位,这里大客户不是指大型终端商,而是指流通中间商。现在的竞争向纵深发展,供应商客户关系也需要重新定位,这时,正如王平遇到的难题,必须要对大客户“动手”时,冲突在所难免。但是大客户毕竟是一种社会资源,放弃非 The case of the relationship between companies and Zhang, from a professional point of view is the relationship between suppliers and large customers. Major customers have always played an important role in supplier relationships, where large accounts do not refer to large end-users but to distribution intermediaries. Now that the competition is developing in depth, the supplier customer relationship needs to be reoriented. At this time, just as the difficulties encountered by Wang Ping must be addressed to big clients, hands-on conflicts are inevitable. However, big customers, after all, is a social resource, to give up non