论文部分内容阅读
花了大价钱借“神六”上天,但普洱茶品牌营销并没有达到预期的效应“神六”飞船成功上天并安全返回是近期最热门的事件之一,街头巷尾官贾百姓无不高度关注这件令整个中华民族为之欢腾的大事。和“神六”飞船的两名宇航员一起到太空的,还有来自台湾省的几克泥土和云南省的普洱茶。前者是政府希望早日实现两岸和平统一的夙愿,后者则更多是企业的炒作行为,即利用事件营销来扩大品牌影响力,以期获得更多的市场机会。
Spent a big price to borrow “God Six” God, but the brand marketing of Pu’er tea did not achieve the expected effect. The success of “Shenzhou VI” spacecraft to God and return safely is one of the most popular recent events. Make the whole Chinese nation jubilant event. Going to space with two astronauts of the “Shenzhou VI” spacecraft, as well as a few grams of soil from Taiwan Province and Pu’er Tea in Yunnan Province. The former is the government’s wish of realizing the peaceful unification of the two sides at an early date, while the latter is more of an enterprise hype, that is, using event marketing to expand its brand influence and gain more market opportunities.