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史蒂芬·丹尼的新作《击溃巨人》告诉我们:迫使行业巨头采取行动,就取得了战略性的胜利。过去大家都认为,永远不要打价格战,因为价格战在伤害竞争对手的同时,最终也会伤害到自己。但是,有时候在目标细分市场上精确而迅速地袭击,给竞争对手造成的伤害会远大于自己遭受的损失。你在史蒂芬·丹尼精彩的新作《击溃巨人》(Stephen Denny,Killing Giants)中将要读到的,正是这样的故事。例如,
Steven Danny’s new book, “Crashing the Giants,” tells us: forcing industry giants to take action, they achieved a strategic victory. In the past, we all thought that we should never fight for a price war because price wars hurt our competitors at the same time. However, sometimes the precise and rapid attacks on the target market segment can hurt competitors more than the losses they have suffered. It is the story you will read about in Stephen Denny’s wonderful new book, The Denying Killing Giants. E.g,