网络直销是指生产厂家借助联机网络、计算机通信和数字交互式媒体且不通过其他中间商,将网络技术的特点和直销的优势巧妙地结合起来进行商品销售,直接实现营销目标的一系列市场行为。网络直销大大减少了传统分销中的流通环 Network marketing refers to the manufacturer through the online network, computer communications and digital interactive media and not through other intermediaries, the characteristics of network technology and direct marketing advantages of cleverly combine the sale of goods, marketing a series of direct marketing objectives of the market behavior . Network direct marketing greatly reduces the circulation of traditional distribution