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8月电视广告刊例总花费同比和环比均呈现增长态势;省级卫视走势好于电视整体,广告投放同比大幅增长20%,环比也有7%的增长。
In August, the total expenditure on TV commercials showed a year-on-year and a month-on-month increase. Provincial-level TV’s trend was better than that of the TV as a whole. Advertising revenue soared 20% YoY and 7% MoM.