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近年来,面对日新月异的网络媒体的轮番冲击,传统媒体的新闻操作理念和方法都发生了很大变化。在与网络媒体的“拉锯战”中,传统媒体一方面要固守底线,扬长避短,吐故纳新,客观报道网络世界,及时粉碎网络谣言,引导公众看清事物本质;另一方面要发挥优势,充分利用自身资源,加快转型步伐,抢占网络有利地形,实现传统媒体和网络媒体两个舆论场互通互动,扩大主流声音在网络空间的影响力。
In recent years, with the ever-changing impact of the rapidly changing online media, the concepts and methods of news operation in traditional media have undergone great changes. In the “tug of war” with the online media, traditional media, on the one hand, should stick to the bottom line, play an active role in avoiding weaknesses and excuses others, objectively report the cyber-world, smash network rumors in time, and guide the public to see the essence of things; on the other hand, they should give full play to their advantages and fully Use its own resources to speed up the pace of transformation, to seize the favorable geographical network, to achieve the traditional media and online media interaction between the two media exchanges and expand the mainstream voice in cyberspace influence.