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逃离休克鱼的命运而成功改制,应是国企更理想的新生之路休克鱼,特指硬件条件很好,但管理却滞后的企业。一旦把管理“短板”补齐,注入新的管理思想,建立行之有效的管理制度,就会很快被激活,重新在市场上站立起来,这就是著名的休克鱼理论。休克鱼理论发端于青岛海尔集团,也正是海尔将休克鱼理论运用得最为纯熟。海尔借助强大的品牌优势,运用低成本扩张战略,在十几年的时间里兼并了十数家企业,以企业文化和先进管理为整合手段,
To escape the fate of shock fish and successful restructuring, should be a more ideal state-owned enterprises Shock fish, especially in hardware conditions are good, but the management is lagging behind. Once the management of “short board ” filled, into the new management ideas, establish effective management system, it will soon be activated, to stand up again in the market, which is the famous theory of shock fish. Shock fish theory originated in Qingdao Haier Group, it is Haier Shock fish theory is most skillful. Haier with a strong brand, the use of low-cost expansion strategy in more than 10 years annexed a dozen companies, with corporate culture and advanced management as an integrated approach,