调查显示,粉丝量(包括活跃粉丝量)对于微博的营销效果有明显影响,同时,企业有持续加大微博营销投入的趋势;面对企业各种微博营销,消费者的反应尽管各式各样,核心则是与利益获得相关从2009年底至今,微博无疑是全球最具活力的社会化新媒体之一。在中国,以新浪、腾讯、搜狐为代表的微博服务网站迅速吸引了大量用户注册,截至2013年6月底,中国网民规模达到5.91亿,其中,新浪微博用户数已达到5亿。 The survey shows that the amount of fans (including the active fans) has a significant impact on the marketing effectiveness of Weibo, meanwhile, the enterprises have continued to increase the investment in Weibo marketing. In response to the various microblog marketing activities, consumers’ responses All sorts of things, the core is related to gain access From the end of 2009 so far, microblogging is undoubtedly one of the most dynamic social media in the world. In China, the Weibo service websites represented by Sina, Tencent and Sohu rapidly attracted a large number of user registrations. By the end of June 2013, the number of Chinese Internet users reached 591 million, of which the number of Sina Weibo users reached 500 million.