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如今,品牌主越来越重视“内容营销”了。从冠名美食真人秀节目《十二道锋味》,签约谢霆锋作为代言人,到邀请明星夫妇现场直播做菜,橄榄油品牌欧丽薇兰用了各种方式,让年轻中产们对“做饭”这件事引起兴趣。在最近的一次直播营销中,欧丽薇兰就采用分众电梯广告预热、明星线上直播、精彩花絮线下回放的方式,完美完成了一整套立体式的品牌营销传播。消费升级:如何吸引年轻中产?橄榄油是源自西方的舶来品,人们的印象一直是高端、
Today, brand owners pay more and more attention to “content marketing”. From the title gourmet reality show “twelve front taste”, signed Nicholas Tse as a spokesperson, to invite stars and couples to live broadcast cooking, Olive Oil brand Olivetta used a variety of ways to enable young middle-class "This thing is of interest. In a recent live marketing, Olivierland Advocacy Elevator ad preheating, the star live online, exciting off-line replay line way, the perfect completion of a set of three-dimensional brand marketing communications. Consumer escalation: How to attract young middle-class? Olive oil is imported from the West, people’s impression has always been high-end,