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采用文献资料法、调查法和数理统计法,对长沙举办第5届城市运动会的运作理念,市场运作模式以及提高长沙城市品位,促进长沙城市全面建设进行分析。以供北京2008奥运会组委会参考。研究结论:(1)“政府主导,市场运作”是五城会圆满成功的运作理念;(2)举办五城会推动了长沙市城市建设,提高了长沙城的城市形象;(3)五城会重视经济效益和社会效益的运作模式;(4)市场运作,城运精神,城市形象相互协调统一是长沙2003年城运会的成功经验;减轻“低谷效应”注意新建体育场馆功能转换,重视体育场馆的赛后开发和利用,是实现体育事业和体育产业可持续发展重要途径之一。
By using the methods of literature review, investigation and mathematical statistics, this paper analyzes the operational philosophy of the 5th Urban Games held by Changsha and the mode of operation of the market, as well as the improvement of Changsha’s city quality and the overall construction of Changsha City. For Beijing 2008 Olympic Games Organizing Committee for reference. Research conclusions: (1) “Government-led and market-oriented operation” is the successful operation concept of “Five Cities”; (2) The five cities will promote the urban construction of Changsha City and the city image of Changsha City; (3) Will pay attention to economic and social benefits of the mode of operation; (4) market operation, urban transport and city image coordination is the successful experience of Changsha City Games in 2003; reduce the “trough effect” pay attention to the new sports hall function conversion, attention The development and utilization of stadiums after the game is one of the important ways to realize the sustainable development of sports industry and sports industry.