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作为《中国消费者》杂志的编辑，我有幸经历了刊物从 1997年发行 2万份、 1998年 4万份到 1999年 10万份，再到 2000年发行 30万份的发展过程。我以为，刊物的迅速发展是与“特色”经营分不开的。下面，我就这一问题谈谈自己的一些粗浅认识。 第一，开掘品牌效应，用品牌优势确
As editor of “China Consumer Magazine”, I have the honor to experience the publication process from 20,000 copies in 1997, 40,000 copies in 1998 to 100,000 copies in 1999, and then to 300,000 copies in 2000. I think that the rapid development of publications is inseparable from the “special” business. Next, I will talk about some of my own shallow understanding of this issue. First, dig the brand effect, with the brand advantage indeed