机械工业出版社中国第一本全面讲述如何在互联网新时代用小预算做大营销的书,以求把中小微企业从那些以大预算为基础而难以落地的营销理论和案例中解脱出来。用“轻”但真正起作用的方法,帮助传统企业抓住互联网新一波浪潮的机遇,转型升级。“怒打价格战、拼命砸广告、渠道金字塔”是过去中国企业做营销的基本功课,背后的逻辑是花钱。今天这三招已经不太管用了,广告费用的多少不再是决定性因素。取而代之的是直面客户的应用性场景,从解决 Machinery Industry Press in China first comprehensively described how to make a big budget in the new era of Internet marketing book, in order to small and medium-sized micro-enterprises from those based on big budgets and difficult to put on the ground of the marketing theory and cases freed. Use “light” but the real method of work to help traditional businesses seize the Internet a new wave of opportunities for transformation and upgrading. “Angry price war, desperately hit advertising, channel pyramid ” is the basic work of Chinese enterprises to do marketing, the logic behind is spending money. Today, these three strokes have been less effective, how much advertising costs is no longer a decisive factor. Instead of facing the customer’s application scenarios, from the solution