由于经济的发展,信息网络设施逐渐完善,相对闭塞的农村也逐渐成为网民增长点的重要地,同时农村网民也试图利用网络的特性表达自身的利益诉求,这给基层管理者提出挑战。本文从利用电子网络管理的必要性、必然性和可行性上,指出乡村管理创新的重要意义。 Due to the economic development, the information network facilities have been gradually improved, and the relatively closed rural areas have also gradually become the important points for the growth of netizens. At the same time, rural netizens have also tried to use network characteristics to express their own interest demands, which challenge the grass-roots managers. This paper points out the importance of rural management innovation from the necessity, necessity and feasibility of using electronic network management.