自创业活动作为一门科学出现在学术研究领域开始,各国对创业活动的关注就从未停止过。而创业机会的识别问题作为创业活动的起点,就一直是创业领域研究的关键问题。而从个人因素、机会因素两大维度对创业机会的识别进行探讨,分析影响创业机会识别的主要因素,将有助于完善创业研究的理论体系,为今后的科研工作奠定更为坚实的基础。 As self-entrepreneurial activities appear as a science in the field of academic research, the concern of all countries on entrepreneurship has never stopped. The identification of entrepreneurial opportunities as a starting point for entrepreneurial activities, has been the key issue in the field of entrepreneurship. The two main dimensions of personal factors and opportunity factors are the recognition of business opportunities, and the analysis of the main factors affecting the recognition of business opportunities will help to perfect the theoretical system of business research and lay a more solid foundation for future scientific research.