论文部分内容阅读
与时尚数码的三星、老成持重的索尼相比,明基似乎太年轻了些,但其一直推行的年轻化、时尚化、前卫化的风格却在年轻人心目中占居位置。印象中最深的是明基紫色的蝴蝶造型和那幅极具夸张与另类的广告牌。一直对三星的品牌诉求情有独钟,不论是整体的数码感觉,还是某一种产品的时尚元素,都在美女陈慧琳的一颦一笑中打动年轻的时尚一族。在 IT产品包括数码产品竞争日益激烈的今天,这一点显得尤其重要。当商用市场打拼得头破血流的时候,
BenQ seems to be too young to compete with Samsung, a trendy digital company, and Sony, a long-timed and influential player, but its rejuvenated, trendy and avant-garde style, which has long been pursued, occupies a niche for young people. The deepest impression is BenQ purple butterfly shape and the very exaggerated and alternative billboards. Has been a soft spot for Samsung’s brand appeal, whether it is the overall digital sense, or a product of fashion elements, all in the beauty of Kelly’s move to impress a young fashion clan. This is especially important today as IT products, including digital products, become more competitive. When the commercial market is too badly beaten,