视觉传达设计是关于视觉形象的研究及利用的重要学科,其有效实现了传达者与受传者之间信息链接,准确高效地将信息普及到大众。而视觉传达设计的精髓在于创新,主有进行设计创新,视觉传达设计才具有现实意义。本文中,笔者将会分析视觉传达设计创新思维的内涵及原则,为创新思维的培养提供若干参考建议。 Visual communication design is an important subject about the research and utilization of visual images. It effectively implements the information link between the communicator and the receiver, and popularizes the information accurately and efficiently to the public. The essence of visual communication design is innovation, the main design innovation, visual communication design has practical significance. In this article, I will analyze the connotation and principles of creative thinking of visual communication design, and provide some suggestions for the cultivation of creative thinking.