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营销是否有助于一个公司获得更高的利润率?公司能否在激烈的竞争中使其产品与众不同?一些市场细分会比另一些市场细分更有利可图吗?如果是,原因究竟是什么呢?另外,公司的营销水平对顾客的忠实程度和商业利润之间有无联系?在集团化的工业中,涉及的以上问题及其它重要问题已越来越多。为了研究集团化工业市场销售方向,美国全国英石协会(NSA)和温特吉集团公司(Vantage Associates)联合进行了一次调查,对其成名公司的市场销售情况进行了评估,调查涉及302个公司,并且还鼓励其中一些大公司在其内部进行同样的调查,以便广泛地获取雇员对市场营销的看法。填好的调查表直接交给温特吉集团公司,个人的调查表内容予以保密。
Does marketing help a company achieve higher profitability? Can a company differentiate its product in fierce competition? Will some market segments be more profitable than others? If so, why? What exactly is it? In addition, the company’s marketing level of the degree of customer loyalty and the existence of commercial profit? In the group of industries, the above-mentioned issues and other important issues have been more and more. In order to study the sales direction of the group-based industrial market, the United States National Stone Association (NSA) and the Vantage Associates conducted a survey to evaluate the market sales of its famous companies. The investigation involved 302 companies. , And also encourages some of these large companies to conduct the same internal investigations in order to widely obtain employees’ views on marketing. The completed questionnaire is directly delivered to the Wentege Group Company. The contents of the individual questionnaire are kept confidential.