新形势下的县级广电媒体要生存和发展,就必须以深耕本土的姿态,以开放办台的理念,遵循发展规律,突出抓好“广播电视内容生产”“传媒产业经营”两个重点,坚持良性运作,科学合理监管,方能做到以小搏大。本文分析并介绍了县级台在创新运营方面的实践与成果,对其发展中存在的共性问题和解决方案提出了意见和建议。 In order to survive and develop, the county-level radio and television media under the new situation must adopt the concept of deepening the local community, opening up the idea of ​​running Taiwan, follow the law of development, and give prominence to the “production of radio and television content” and “operation of the media industry” Two key points, adhere to the benign operation, scientific and reasonable supervision, be able to achieve small size. This paper analyzes and introduces the practices and achievements of county-level units in innovation and operation, and puts forward opinions and suggestions on the common problems and solutions in their development.