《新青年》杂志在中国近代史上扮演了重要的角色,取得了卓著的成就。它的成功除了来自北大教授的同人编辑,还源自于北京舆论环境带来的积极影响。本文把舆论环境划分为政治气候、世界思潮、区域文化、媒介生态、意见领袖、受众分层六个方面,通过逐一分析力图揭示《新青年》成功的原因。 “New Youth” magazine played an important role in modern Chinese history and achieved outstanding achievements. Its success, in addition to its peer-editor from Peking University professor, also stemmed from the positive impact of Beijing’s media environment. This article divides the public opinion environment into six parts: the political climate, the trend of the world, the regional culture, the media ecology, the opinion leaders and the audience stratification, and tries to reveal the reasons for the success of “new youth” through analyzing one by one.