向世界传播和谐、友好、负责任的中国形象,是中国媒体尤其是对外传播媒体的责任所在。新媒体的发展,在改变媒体传播方式的同时,也使媒体公共外交的功能和路径发生了变化。本文通过分析融合传播背景下的媒体公共外交案例,探析媒体公共外交呈现的新特征,并对其功能、路径和实践进行探究,对中国目前的媒体公共外交提出建议。 The dissemination of a harmonious, friendly and responsible image to the world to the world is the responsibility of the Chinese media, especially the media abroad. The development of new media has changed the functions and paths of public diplomacy of the media while changing the modes of media communication. By analyzing the case of public diplomacy in the context of convergent communication, this paper analyzes the new features of media public diplomacy, explores its function, path and practice and puts forward suggestions on the present media public diplomacy in China.