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移动互联网时代,广告主已经可以描绘出一幅轮廓清晰的消费者素描画像,精确的可测量的广告投放正在变成现实。“我知道我的广告费有一半是浪费了,可问题是我不知道哪一半被浪费了。”美国著名商人约翰·华纳梅克这句流传百年的经典名言被推翻了。甚至在最捉摸不定的移动互联网广告领域,其广告效果测量技术也已面世——9月25日,中国第三方广告技术公司秒针系统发布了第三方移动互联网广告监测SDK
In the mobile internet era, advertisers have been able to portray a clear-cut sketch of consumer sketches and accurate, measurable ad serving is becoming a reality. “I know half of my advertising costs are wasted, but the problem is I do not know which half was wasted. ” The famous American businessman John Warner Maike this centuries-old classic quote was overthrown. Even in the most uncertain areas of mobile Internet advertising, advertising effectiveness measurement technology has also been available - September 25, China’s third-party advertising technology company second hand released third-party mobile Internet advertising monitoring SDK