目前衡量电视剧好坏的一个量化指标是收视率,这个指标不但反映了观众对该剧的认可程度,同时能带动观众对播出频道其他节目的关注,最重要的是直接影响到播出频道的经济效益。我们常遇到这样的情况,有些被认为是“烂剧”的电视剧,却取得了不错的收视率,而播前被看好的剧,却收视业绩平平。于是,电视剧的制作方,把更多的关注,放在选题材,请名导演、名演员;电视剧的播出单位,则花重金选购那些有大导演、名编剧、强大演员阵容、大投入、大制作的电视剧,并且动用各种手段做足播出前的宣传工作。这样做确实能够在播出前期提高观众 At present, a quantitative measure of whether a TV series is good or not is the audience rating. This indicator not only reflects the audience’s approval of the drama, but also draws the audience’s attention to other programs on the channel. The most important thing is that it directly affects the channel Economic benefits. We often encounter such a situation. Some are considered “bad drama” TV series, but have achieved good ratings, but was optimistic about the play before the broadcast, but ratings mediocre performance. Therefore, the producer of the TV drama, put more attention on the selected topics, please name the director, famous actor; drama broadcast unit, you spend heavily to buy those who have a big director, a screenwriter, a strong cast, big investment , Large-scale production of television dramas, and use various means to make full use of pre-broadcast publicity work. Doing so can indeed raise the audience early in the broadcast