中国的服装品牌总量很多,也许是因为太多了,消费者能叫得出名字的反而很少。作为服装行业的从业者,我们也许能对很多本土的一二三线品牌如数家珍,然而作为一个消费者,我们提到“买衣服”的第一反应却仍然是Zara和优衣库。市场集群专刊一直在做关于中国服装产业集群、服装专业市场中的中小品牌方面的报道,国内的各大行业协会、专业机构、业内媒体等,每年都会不断地提名和表彰很多在这一年中表现突出、特色鲜明的新品牌。然而,过了几年之后我们回想起那个在某 The total amount of China’s clothing brand a lot, perhaps because too much, consumers can name only rarely. As a practitioner in the apparel industry, we may be able to source a lot of local first-, second- and third-tier brands. However, as a consumer, we are still referring to Zara and UNIQLO as the first reaction to “buy clothes.” The special issue of the market cluster has been doing reports on the small and medium-sized brands in the Chinese apparel industry cluster and the apparel professional market. The major domestic industry associations, professional organizations, media in the industry and the like are constantly nominated and commended every year for many years. Outstanding performance, distinctive new brand. However, after a few years we remembered that one