中国报刊媒体,经过一个多世纪的发展,不仅与国际接轨,更在发展中充分展示了中国媒体的特色。但是在发行量排行榜上,中国南方的报纸媒体要远远高于北方的报纸媒体,这其中原因值得探究。本文将从人口基数、经济原因、历史原因及媒体自身原因四个方面来分析这种现象出现的原因。 After more than a century of development, China’s newspapers and periodicals have not only fully adhered to the international standards but also fully demonstrated the characteristics of the Chinese media. However, in the circulation rankings, the newspaper media in southern China is much higher than the newspaper media in the north. The reason for this is worth exploring. This article will analyze the reasons for this phenomenon from four aspects: the population base, economic reasons, historical reasons and the media’s own causes.