论文部分内容阅读
当前,国内都市报全面推进微博建设已然成为潮流。在微博平台的建设过程中,都市报通常采取官方微博与子微博并举的策略,但普遍重视官方微博的发展,对于子微博的建设力度则明显不够。本文分析了都市报强化子微博平台建设的重要意义、子微博与官方微博的功能区分与协同,以及壮大子微博的效益等,希望对都市报推进子微博建设有所启迪和借鉴。
At present, the domestic city newspaper to promote the construction of Weibo has become a trend. During the construction of the microblogging platform, Metropolis Daily usually adopts the strategy of both official microblogging and sub-microblogging. However, it generally attaches importance to the development of the official microblogging and obviously not enough for the construction of sub-microblogging. This article analyzes the significance of the construction of Weibo platform for Weibo, the functional differentiation and cooperation between Weibo and Weibo, and the benefits of Weibo. In the hope of enlightening the promotion of Weibo, Learn from