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昔日,“一头牛跑出火箭的速度”让蒙牛家喻户晓,“每天一斤奶”的送奶行动也将中国的牛奶普及行动带进了一个新的篇章;今日,中粮集团已经成为蒙牛的第一大股东,在其全产业链战略的指导下,蒙牛致力于构造绿色生态产业链的牛奶产销布局,并喊出了“好品质,绿生活”的口号,在实现销售业绩持续增长的同时,更创造着一项项回报社会、反哺社会的事迹。
In the past, “the speed at which a cow ran out of a rocket” brought a well-known name to Mengniu and the “milk of one pound a day.” The milk supply operation also brought a new chapter in the popularization of milk in China. Today, COFCO has become Mengniu’s largest shareholder, under the guidance of its entire industrial chain strategy, Mengniu devoted itself to constructing the milk production and marketing layout of the green eco-industrial chain and shouting the slogan of “good quality and green life” In the meantime, it has also created a project of repaying society and feeding the community.