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我国社会主义现代化和全面改革的事业,处在人类社会大变动、现代科技和社会生产力迅猛发展的严峻挑战背境中。我国现代企业在这一大背境中,为求得立足于市场竞争并成为优胜者,必须明确自己是什么企业,将会是什么企业,应该是什么企业,使鲜明的企业形象个性特征得到定位。企业理念识别是企业形象识别的核心和灵魂,理念识别的开发,就是要回答这些问题,这
The cause of China’s socialist modernization and comprehensive reform lies in the severe challenges faced by the great changes in human society and the rapid development of modern science and technology and social productivity. In order to gain a foothold in market competition and become a winner, modern enterprises in China must be clear about what companies they are, what companies they should be, what companies they should be, and the distinctive characteristics of their corporate image. . The recognition of corporate philosophy is the core and soul of corporate identity. The development of concept recognition is to answer these questions.