对于告别了短缺经济的消费品市场来说,消费者蜂拥排队购买的现象已成为历史,商家之间争夺客源的竞争越趋激烈。为此,研究消费者购物商店选择行为,探讨相应的营销对策,对于商家来说则具有重要的实践意义。　　一、消费者购物商店选择的决策过程消费者往往依据自己的评判标准,比 For the consumer market bid farewell to a shortage of economy, the phenomenon of consumer queuing to buy has become a history of competition between businesses competing for more and more intense customer. Therefore, it is of great practical significance for businesses to study consumer choice behavior of shopping stores and explore corresponding marketing strategies. First, the choice of consumer shopping store decision-making process Consumers often based on their own evaluation criteria, than