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为了应对新形势下石油钢管市场的变化,近年来我国石油钢管企业不断加大技术升级和改造的力度,借此满足社会对石油钢管产品对质量和数量的需求,以便稳定石油钢管市场的发展。本文立足于现实从分析市场营销的理念入手,就加强和改进石油钢管产品市场营销策略提出具体可行策略,希望对我国石油钢管企业有借鉴意义,从而在新形势下促进石油钢管市场走向营销的健康和谐发展道路。
In order to cope with the changes in the oil pipe market in the new situation, in recent years, China’s oil pipe companies have been increasing the intensity of technological upgrading and renovation to meet the society’s demand for quality and quantity of petroleum pipe products in order to stabilize the development of the oil pipe market. Based on the reality, this article starts with the analysis of the marketing concept and puts forward some feasible strategies to strengthen and improve the marketing strategy of the petroleum pipe products. It is hoped that this will have reference significance to the petroleum pipe companies in our country, and thus promote the health marketing of the oil pipe market Harmonious development path.