会展旅游作为一种高利润、高产出、专业性的旅游项目,现已成为当今世界旅游业的重要发展方向,对城市经济社会发展具有明显的拉动效应。通过分析发现,广西最具发展潜力的会展旅游城市--南宁虽然有发展会展旅游的区位环境、旅游资源、交通便利等优势条件,但在其发展中还存在缺乏品牌展会、市场秩序混乱、整体经济水平较低、缺乏会展人刁、来自其他城市的竞争压力等问题。针对这些问题,应当采取强品牌意识、完善会展旅游市场运作、优化会展旅游的行业环境、加快培养人刁、增强区域合作等相应的发展对策。 As a high-profit, high-yield and professional tourism project, convention and exhibition tourism has become an important development direction of the world’s tourism industry nowadays and has obvious pulling effect on urban economic and social development. Through the analysis, it is found that Guangxi Nanning, as one of the most promising MICE cities in Guangxi, has some advantages such as location environment, tourism resources and convenient transportation for the development of MICE tourism. However, there are still a lack of brand exhibitions, chaotic market order, The economy is low, the lack of conventions and exhibitions, competition from other cities pressure and other issues. In response to these problems, we should take a strong brand awareness, improve the MICE market, optimize the MICE industry environment, speed up personnel training and enhance regional cooperation and other corresponding development measures.