本文针对国内电子商务市场按照参与主体划分的BtoB模式在发展中遇到的问题,应用最优反应动态博弈模型,描述了中国电子商务市场这种模型的特征,分析了在模型中,经营电子商务的网站和厂商及他们与传统商业形态厂商和消费者之间在博弈中的行为选择,揭示了中国电子商务发展中的阻碍因素和不利条件,为今后中国电子商务的发展提出了有益的启示和思考。 In this paper, according to the problems encountered in the development of the domestic E-commerce market in accordance with the main body of BtoB model, this paper describes the characteristics of this model of China’s e-commerce market by using the optimal dynamic game model. In the model, Website and manufacturers and their behavior choices with the traditional business model manufacturers and consumers in the game reveal the obstacles and unfavorable conditions in the development of e-commerce in China, and provide useful enlightenment for the future development of e-commerce in China. Thinking.