随着社会的发展,改革的深,技术的创新,媒体的竞争日益激烈,各色节目和主持人不断涌现,这在丰富荧屏的同时也给观众带来了更多的选择。而我们也看到,节目主持人之间的能力和水平存有较大的差异,在观众中的反响也迥然不同,那些受到观众好评的主持人都有着独特的个性魅力。本文就这一现象进行探讨。 With the development of society, the deepening of reform and the innovation of technology, the increasingly fierce competition in the media and the continuous appearance of various programs and moderators have enriched the screen and brought more choices to the audience. And we also see that there is a big difference in the ability and level among the hosts of the program, and the audiences’ reactions are quite different. The moderators who are acclaimed by the audience all have unique personality charisma. This article discusses this phenomenon.