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文化是旅游的灵魂,旅游是文化的载体。分析和认识旅游的文化价值,从而挖掘、开发,利用好旅游的文化资源,变纯粹游乐的浅层次观光游览为融自然与文化为一体的深层次丰富旅游行为。旅游文化的精神价值主要体现为精神愉悦、精神满足和精神释放;旅游经济价值则体现在带给企业和社会的经济利益;旅游的文化教育价值是对旅游带给当地政府及居民的文化熏陶;旅游的美学价值体现为旅游诸多价值中较高级的作用——审美享受。
Culture is the soul of tourism, tourism is the carrier of culture. Analyze and understand the cultural value of tourism so as to excavate, develop and make good use of the cultural resources of tourism. The shallow sightseeing tour that becomes purely pleasing is a deep-seated and rich tourism activity that integrates nature and culture. The spiritual value of tourism culture is mainly manifested as spiritual pleasure, spiritual satisfaction and spiritual release; the economic value of tourism is reflected in the economic benefits brought to enterprises and society; the cultural and educational value of tourism is the cultural influence brought by tourism to local governments and residents; The aesthetic value of tourism reflects the higher role of tourism in many values - aesthetic enjoyment.