企业生产出来的产品是打自己的品牌还是打别人的品牌,这不仅仅是品牌归属问题,同时也是一种营销策略问题。每一个初创的企业,恐怕没有不想创出自己品牌的。有些企业因实力太弱,难以与强大的竞争对手抗衡,为了不被市场淘汰出局,暂且傍着一棵大树,借用他人知名品牌积聚自身实力,于是,便演绎出一个新的营销话题——品牌输入。 Products produced by enterprises playing their own brand or playing someone else's brand, this is not only a matter of ownership of the brand, but also a marketing strategy. Every start-up company, I am afraid I did not want to create their own brand. Some enterprises because of the strength is too weak, it is difficult to contend with a strong competitor, in order not to be eliminated by the market, for the time being next to a big tree, to borrow other well-known brands to accumulate their own strength, so they deduced a new marketing topic - Brand input