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在“互联网+三农”的趋势下,我国的农村电子商务正逐渐成为一股热潮。相对于城市电商的逐渐饱和状态,农村电商无疑是潜力巨大的“蓝海”。然而我国的农村电商在不同地区却出现了不尽相同的发展状况,有的地区发展顺利,而有的地区发展较为困难。本文通过对“乡村淘”这一农村电子商务模式在浙江省衢州市衢江区和安徽省歙县发展状况的地区差异进行比较分析,从常住人口密度、常住人口构成、人均收入、消费观念、农业产业化发展等方面探究差异性出现的主要原因,并在此基础上给出合理化的建议以促进我国农村电子商务的进一步顺利发展。
Under the trend of “Internet + Sannong ”, rural e-commerce in our country is gradually becoming an upsurge. Relative to the gradual saturation of city electricity supplier, rural electricity supplier is undoubtedly a huge potential “blue ocean.” However, the rural electricity suppliers in our country have different development status in different regions. Some regions develop smoothly, while others are more difficult to develop in some areas. This article through “rural Amoy ” this rural e-commerce model in Qujiang City, Zhejiang Province Qujiang District and Anhui Juxian development status of the regional differences in comparative analysis, from the resident population density, resident population, per capita income, consumption Concept, the development of industrialization of agriculture to explore the main reasons for the emergence of differences, and on this basis to give reasonable suggestions to promote the further development of rural e-commerce in our country.