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当公司产品的销量(也可能是下载量、激活量)不尽人意的时候,“改文案”几乎成了标准动作。也难怪,要提升销量无非就两个措施:一是提升流量;二是提升转化率。而改文案是提升转化率成本最低的方式。动动手指头,润色一下文字,如果能将转化率提高一成,销售额能上升10%呢,想想都令人小激动呢!可是很多公司,广告文案改了又改,从遣词造句到标点符号,都精雕细琢了无数次,产品销量还是不见起色,这是为什么呢?
When the company’s product sales (which may be the amount of downloads, the amount of activation) less than satisfactory, “change file ” has almost become the standard action. No wonder, to enhance sales is nothing more than two measures: First, to enhance the flow; Second, improve the conversion rate. And change the copy is to improve the conversion rate of the lowest cost way. Move your fingers, polish the text, if the conversion rate can be increased into a 10% increase in sales, think about it is very exciting! But many companies, advertising copy changed and changed from the wording to punctuation Symbols, are crafted countless times, product sales or not see improvement, which is why?