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节日期间,消费者有充裕的时间外出购物,厂家和商家也会大力促销,节日消费已经成为目前消费市场的重要特点。2010年元旦,尽管部分地区遭遇大雪天气,但并未阻挡消费者的购买热情。根据北京中怡康时代市场研究有限公司对100城市1668家门店的周度零售监测数据,2010年元旦期间(2009.12.28-2010.01.03)冰箱、洗衣机市场销售飘红,产品升级步伐提速。
During the festival, consumers have plenty of time to go shopping, manufacturers and businesses will be vigorously promoted, holiday spending has become an important feature of the current consumer market. New Year’s Day 2010, despite heavy snowfalls in some areas, did not stop the enthusiasm of consumers. According to the Beijing Zhong Yikang Times Market Research Co., Ltd. on the week of 1668 stores in 100 cities retail retail sales data, during the New Year’s Day in 2010 (2009.12.28-2010.01.03) refrigerator, washing machine market gains rosy, product upgrades pace.