从去年开始,沃尔玛就不断遭受到各种诉讼,仅劳工问题上针对沃尔玛的起诉就达到40多起。沃尔玛负面的曝光率,简直就可以与其零售业无人能敌的规模相媲美。沃尔玛为何成为靶子? 我认为,在探讨沃尔玛遭受诉讼和负面媒体形象与其所坚持的低价策略有多少关联之前,应当先了解另外几个重要的促进因素。 首先,对于沃尔玛这样大规模的企业,不可能处处表现完美。当你管理遍布全世界大约150到200万的员工时,什么事情都做 Since last year, Wal-Mart has been subjected to various lawsuits. More than 40 prosecutions against Wal-Mart have been made on the labor issue alone. Wal-Mart’s negative exposure, simply can match the size of its unmatched retail trade. Why is Walmart the Target? In my opinion, there are several other important drivers that should be understood before exploring how much Wal-Mart suffers from litigation and how negative media images are tied to the low-cost strategies that it adheres to. First of all, for a large-scale enterprise like Wal-Mart, perfection can not be everywhere. When you manage about 150 to 2 million people around the world, everything is done