运用博弈论研究方法,分析房地产市场三方主体——房地产企业、政府、购房者间的新制衡关系,考虑到房地产市场特性,加入实物期权分析因子,构建了房地产企业与政府和购房者构成的市场环境的博弈模型,分析得出期权因子是博弈核心,并据此探讨房地产企业开发策略,提出应尽快开发中小城市房地产的策略建议。 By using the game theory research method, this paper analyzes the new balance between the real estate enterprises, the real estate enterprises, the government and the buyers. Taking into account the characteristics of the real estate market and adding real options analysis factors, this paper constructs a market composed of real estate enterprises and government and homebuyers Environment game model, analysis of the option factor is the core of the game, and then explore the real estate business development strategy, proposed the development of real estate in small and medium cities as soon as possible strategies and suggestions.